For over 30 years, we have seen many changes in the market and varied design trends; consistently and successfully adapting to customers’ changing needs. The most important drivers of our success have been fashion awareness and keen manufacturing knowledge.
To be successful in any environment merchandise needs to be fresh, original and able to fulfill constantly changing consumer desires. Recently for instance, we identified a gap in the market place for gemstone jewelry. Consumers with disposable income began using fine jewelry as an accessory, creating more lifestyle oriented ensembles by pairing jewelry with apparel. Gemstone jewelry allows the fashionable consumer to express themselves in diverse ways without being limited to routine and often dated designs. Dabakarov continues to respond quickly to shifts in the market place, and adapts quickly to prepare new lines of jewelry that retailers need to remain successful in their respective area. To see our newest vision visit us in our showroom or any trade show in which we exhibit.